Packaging Briefcase- Chocolate Packaging Research:

I've started my packaging briefcase project by looking at existing products/ brands for inspiration. I've gathered together a few images of product examples that present the uses of effective illustrations, typography and packaging design.

I think that each product is successful because the designs stand out based on the illustrations, colour schemes and typography. Each product here stands out and looks unique. All of these products have also effectively used the spacing and composition well. Furthermore, these designs are successful because each layout appears to have been thought about as there is a good balance of spacing so the images and text do not clash.

I'm going to use this research to inspire me when thinking about colour, composition, style and creative use of packaging when making my own product packaging.

Comments

Packaging Briefcase- Character Designs:

Along with my packaging designs, I've decided that I want to produce collectables. I want to do this as young children like to collect toys and I think that this will encourage this target audience to keep wanting the product. Each collectable is going to be based off a benefit of dark chocolate so that there that the product can be educational based. So far, I have designed three characters. Hetty Heart, Merlin Moon and Sally Sun. I thought that giving them fun names would work for young audiences. After producing my character designs, I've started to apply colour to them. I think that the primary colour scheme works as children find bold colours more eye-catching. For the next stages, I'm still going to continue to create more character designs so that I can develop them even further. Also, I'm going to continue to produce more designs so I create more collectables. As I've designed characters based on the benefits of eating dark chocolate, Veronica advised m...

Illustration & Application- Paige Maddox

Search This Blog