Penguin Book Project- Diary of a Young Naturalist: Target Audience

Based on how this book is in the adult non- fiction category, I believe that this book is suitable for a broad range of audiences, from teens to adults. When thinking about the demographics, I don't think this book is aimed towards a certain gender.

Thinking about the audience for this book has been useful because it has allowed me to think about how to come up with ideas/ designs that are suitably aimed towards that target audience. Because there's a broader age range for this book and there is no specific gender, I'm going to experiment with my art style and I'll try piecing together a range of colour schemes.

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Packaging Briefcase- Character Designs:

Along with my packaging designs, I've decided that I want to produce collectables. I want to do this as young children like to collect toys and I think that this will encourage this target audience to keep wanting the product. Each collectable is going to be based off a benefit of dark chocolate so that there that the product can be educational based. So far, I have designed three characters. Hetty Heart, Merlin Moon and Sally Sun. I thought that giving them fun names would work for young audiences. After producing my character designs, I've started to apply colour to them. I think that the primary colour scheme works as children find bold colours more eye-catching. For the next stages, I'm still going to continue to create more character designs so that I can develop them even further. Also, I'm going to continue to produce more designs so I create more collectables. As I've designed characters based on the benefits of eating dark chocolate, Veronica advised m...

Illustration & Application- Paige Maddox

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