Packaging Briefcase- Artist Research: Tess Smith-Roberts

As part of my research for this project, I have started to do some artist research. For this research, I'm looking for inspiration within colour schemes and mediums.

The Illustrator that I've chosen is Tess Smith Roberts.

I like her work because she uses a mixture of bright and lighter colours. Another reason why I like her work is because of the patterns that she uses. Lastly, I like her work because of it's cartoon style and I believe that all of the character designs are successful.

Based on the package designs, I think that they are successful because you can clearly see that they've thought about how the design will work with the product.

Based on the mediums, these illustrations have been made digitally. Usually, I prefer traditional mediums but I think this research could encourage me to experiment digitally.

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Packaging Briefcase- Character Designs:

Along with my packaging designs, I've decided that I want to produce collectables. I want to do this as young children like to collect toys and I think that this will encourage this target audience to keep wanting the product. Each collectable is going to be based off a benefit of dark chocolate so that there that the product can be educational based. So far, I have designed three characters. Hetty Heart, Merlin Moon and Sally Sun. I thought that giving them fun names would work for young audiences. After producing my character designs, I've started to apply colour to them. I think that the primary colour scheme works as children find bold colours more eye-catching. For the next stages, I'm still going to continue to create more character designs so that I can develop them even further. Also, I'm going to continue to produce more designs so I create more collectables. As I've designed characters based on the benefits of eating dark chocolate, Veronica advised m...

Illustration & Application- Paige Maddox

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