Packaging Briefcase- Inspiration: Ingela P Arrhenius

I've continued my research even further by finding inspiration from another Illustrator. The Illustrator that I've chosen as part of my research is Ingela P Arrhenius.

The reason why I've chosen her work is because I like how she applies pattern, she has a cartoon art style and you can see that's she's thought about her design and it's composition.

The colour schemes within her designs work really well as there's a balance between bright and neutral colours.

Based on her art style, I believe that her style and products are more likely to be targeted towards young children. However, I do think that her style could work well across different target audiences and I think the image the image of the salt and pepper shakers is a good example of that.

I am now going to use this research when thinking about possible product designs. This research has reminded me to reflect upon the target audience, style, composition and colour schemes.

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Packaging Briefcase- Character Designs:

Along with my packaging designs, I've decided that I want to produce collectables. I want to do this as young children like to collect toys and I think that this will encourage this target audience to keep wanting the product. Each collectable is going to be based off a benefit of dark chocolate so that there that the product can be educational based. So far, I have designed three characters. Hetty Heart, Merlin Moon and Sally Sun. I thought that giving them fun names would work for young audiences. After producing my character designs, I've started to apply colour to them. I think that the primary colour scheme works as children find bold colours more eye-catching. For the next stages, I'm still going to continue to create more character designs so that I can develop them even further. Also, I'm going to continue to produce more designs so I create more collectables. As I've designed characters based on the benefits of eating dark chocolate, Veronica advised m...

Illustration & Application- Paige Maddox

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