Packaging Briefcase- Inspiration: Ingela P Arrhenius

 

I've continued my research even further by finding inspiration from another Illustrator. The Illustrator that I've chosen as part of my research is Ingela P Arrhenius.

The reason why I've chosen her work is because I like how she applies pattern, she has a cartoon art style and you can see that's she's thought about her design and it's composition. 

The colour schemes within her designs work really well as there's a balance between bright and neutral colours. 

Based on her art style, I believe that her style and products are more likely to be targeted towards young children. However, I do think that her style could work well across different target audiences and I think the image the image of the salt and pepper shakers is a good example of that. 

I am now going to use this research when thinking about possible product designs. This research has reminded me to reflect upon the target audience, style, composition and colour schemes.