Packaging Briefcase- Chocolate Bar Packaging Ideas

I've now started to develop my chocolate bar packaging designs even further. I've decided to make some mock-ups of the designs so that I can physically see if the design is effective.

I think that my designs so far are successful because I've experimented with using a different material. Also, by using felt, I've linked my designs back to my previous research. Another reason on why I think these outcomes are successful is based on the uses of shapes. I used different shapes to put onto the designs because young children will find them appealing.

With these outcomes so far, I'm happy with the chosen colour scheme and the logo. The improve my designs even further, I think that the arrangements of the patterns could be changed. Also, I think that the border around the packaging could have some pattern on it as well as I think my design needs more detail.

I'm now going to develop my designs by changing certain details and compositions. I might try to scan my designs into Photoshop to see if applying patterns digitally would work best.

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Packaging Briefcase- Character Designs:

Along with my packaging designs, I've decided that I want to produce collectables. I want to do this as young children like to collect toys and I think that this will encourage this target audience to keep wanting the product. Each collectable is going to be based off a benefit of dark chocolate so that there that the product can be educational based. So far, I have designed three characters. Hetty Heart, Merlin Moon and Sally Sun. I thought that giving them fun names would work for young audiences. After producing my character designs, I've started to apply colour to them. I think that the primary colour scheme works as children find bold colours more eye-catching. For the next stages, I'm still going to continue to create more character designs so that I can develop them even further. Also, I'm going to continue to produce more designs so I create more collectables. As I've designed characters based on the benefits of eating dark chocolate, Veronica advised m...

Illustration & Application- Paige Maddox

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