Packaging Briefcase- Logo Designs

After doing some research and coming up with a few ideas for my product. I've started to produce a variety of logo designs based on the products name.

I think that these designs are successful because I combined a balance of image and text for each logo. I believe that this is effective as typography and symbols can make a brand more memorable. Also, I like my logo designs because of the uses of line work. I've used a mixture of thin and bold lines so that I can make certain parts of my designs stand out. With a couple of my designs, I have used characters. But I think that they may not be as effective because I think the logo design could be simple.

For the next stages, I'm going to continue to develop my logo designs even further and I'm going to apply colour to them. I need to pick of colour scheme that will work well with the rest of the packaging.

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Packaging Briefcase- Character Designs:

Along with my packaging designs, I've decided that I want to produce collectables. I want to do this as young children like to collect toys and I think that this will encourage this target audience to keep wanting the product. Each collectable is going to be based off a benefit of dark chocolate so that there that the product can be educational based. So far, I have designed three characters. Hetty Heart, Merlin Moon and Sally Sun. I thought that giving them fun names would work for young audiences. After producing my character designs, I've started to apply colour to them. I think that the primary colour scheme works as children find bold colours more eye-catching. For the next stages, I'm still going to continue to create more character designs so that I can develop them even further. Also, I'm going to continue to produce more designs so I create more collectables. As I've designed characters based on the benefits of eating dark chocolate, Veronica advised m...

Illustration & Application- Paige Maddox

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