Packaging Briefcase- Logo Designs

After doing some research and coming up with a few ideas for my product. I've started to produce a variety of logo designs based on the products name.

I think that these designs are successful because I combined a balance of image and text for each logo. I believe that this is effective as typography and symbols can make a brand more memorable. Also, I like my logo designs because of the uses of line work. I've used a mixture of thin and bold lines so that I can make certain parts of my designs stand out. With a couple of my designs, I have used characters. But I think that they may not be as effective because I think the logo design could be simple.

For the next stages, I'm going to continue to develop my logo designs even further and I'm going to apply colour to them. I need to pick of colour scheme that will work well with the rest of the packaging.

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Packaging Briefcase- Previous Character Designs:

Packaging Briefcase- Character Designs:

Along with my packaging designs, I've decided that I want to produce collectables. I want to do this as young children like to collect toys and I think that this will encourage this target audience to keep wanting the product. Each collectable is going to be based off a benefit of dark chocolate so that there that the product can be educational based. So far, I have designed three characters. Hetty Heart, Merlin Moon and Sally Sun. I thought that giving them fun names would work for young audiences. After producing my character designs, I've started to apply colour to them. I think that the primary colour scheme works as children find bold colours more eye-catching. For the next stages, I'm still going to continue to create more character designs so that I can develop them even further. Also, I'm going to continue to produce more designs so I create more collectables. As I've designed characters based on the benefits of eating dark chocolate, Veronica advised m...

Packaging Briefcase- Sally Sun Packaging In Colour:

For this piece of work, I've now started to add colour to my designs that are for the front of my packaging. I'm happy with the colour scheme as even though they're all bold colours, I believe that they work well together. To improve this design, I think that I should try experimenting with a different colour scheme for the logo as I think it's blend in too well with the rest of the packaging. Also, I may try and apply more uses of pattern to see if that make my design even more effective.

Illustration & Application- Paige Maddox

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