Packaging Briefcase- mock up

I've now started to think about the collectables that will come with the chocolate bar. I've drawn my character designs from different angels so that I can see how the character's will look from different perspectives.

Afterwards, I started to think about what materials I could use for the mock-ups. For my first mockup design I decided to make it out of felt.

I used to the sizing that I wrote down as I guideline. I only made the mock up 4 inches tall so that I can see whether this design would be successful.

I added details to the clothing and face by using posca pens.

I think that the mock-up design is successful because I've thought about the 3D aspect and what materials would work best for my chosen target audience.

Comments

Packaging Briefcase- Character Designs:

Along with my packaging designs, I've decided that I want to produce collectables. I want to do this as young children like to collect toys and I think that this will encourage this target audience to keep wanting the product. Each collectable is going to be based off a benefit of dark chocolate so that there that the product can be educational based. So far, I have designed three characters. Hetty Heart, Merlin Moon and Sally Sun. I thought that giving them fun names would work for young audiences. After producing my character designs, I've started to apply colour to them. I think that the primary colour scheme works as children find bold colours more eye-catching. For the next stages, I'm still going to continue to create more character designs so that I can develop them even further. Also, I'm going to continue to produce more designs so I create more collectables. As I've designed characters based on the benefits of eating dark chocolate, Veronica advised m...

Illustration & Application- Paige Maddox

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