Packaging Briefcase- Mood Board & Colour Palettes

I've began my packaging research by gathering together images of existing chocolate packaging so that can use them as inspiration. I've also made colour palettes by choosing certain colour from these images. Out of all of the colour palettes, I've decided that I like the bottom palette the most because the colours are bold and I think these colour schemes will be more appealing towards a younger audience.

Within this research, I've noticed how the designs composition, with the image and text not clashing or being too close together.

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Packaging Briefcase- Character Designs:

Along with my packaging designs, I've decided that I want to produce collectables. I want to do this as young children like to collect toys and I think that this will encourage this target audience to keep wanting the product. Each collectable is going to be based off a benefit of dark chocolate so that there that the product can be educational based. So far, I have designed three characters. Hetty Heart, Merlin Moon and Sally Sun. I thought that giving them fun names would work for young audiences. After producing my character designs, I've started to apply colour to them. I think that the primary colour scheme works as children find bold colours more eye-catching. For the next stages, I'm still going to continue to create more character designs so that I can develop them even further. Also, I'm going to continue to produce more designs so I create more collectables. As I've designed characters based on the benefits of eating dark chocolate, Veronica advised m...

Illustration & Application- Paige Maddox

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