Packaging Briefcase- Chocolate Bar Packaging Designs:

I've decided to develop my packaging by using Veronicas advice. She advised me to think about shape. I've drawn a range of sketches that show rough ideas of the packaging. I've thought about the front, back and inside of the packaging. So far, I've decided to choose shapes that represent each character/ collectable.

I think that these ideas/ designs are successful because I thought about the front, back and inside of the product and how it could be visually appealing for my chosen target audience. Another reason why i think my designs are successful is based on how I've added extra details that could be added to the packaging such as a code that can be scanned that takes you to the products website. This website presents options such as: shop, product info and about the characters. With the design for the website, I wanted to make sure the layout and illustrations match the rest of the product. The about the characters page will allow users to know more about the characters backstory and I want there to be educational elements.

For the next stages, I need to start making my packaging design. I will do this traditionally by using a posca pen. Also, I will begin to make designs for the website.

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Packaging Briefcase- Character Designs:

Along with my packaging designs, I've decided that I want to produce collectables. I want to do this as young children like to collect toys and I think that this will encourage this target audience to keep wanting the product. Each collectable is going to be based off a benefit of dark chocolate so that there that the product can be educational based. So far, I have designed three characters. Hetty Heart, Merlin Moon and Sally Sun. I thought that giving them fun names would work for young audiences. After producing my character designs, I've started to apply colour to them. I think that the primary colour scheme works as children find bold colours more eye-catching. For the next stages, I'm still going to continue to create more character designs so that I can develop them even further. Also, I'm going to continue to produce more designs so I create more collectables. As I've designed characters based on the benefits of eating dark chocolate, Veronica advised m...

Illustration & Application- Paige Maddox

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