Packaging Briefcase- Animation/ Ad Idea:

For this piece of work, I've designed a storyboard that could develop into an animation that advertises my product. Within this storyboard, I decided to include the health benefits of eating dark Chocolate. As this product is targeted towards a young audience, I wanted the tag line to be encourage parents to buy this product for their child. Therefore, this is how I came up with the tag line "Making your little ones happier and healthier".

I now need to improve this storyboard even further by adding more information about the product and where the product would be sold. Also, I think that I could try making a storyboard that shows more about the characters.

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Packaging Briefcase- Character Designs:

Along with my packaging designs, I've decided that I want to produce collectables. I want to do this as young children like to collect toys and I think that this will encourage this target audience to keep wanting the product. Each collectable is going to be based off a benefit of dark chocolate so that there that the product can be educational based. So far, I have designed three characters. Hetty Heart, Merlin Moon and Sally Sun. I thought that giving them fun names would work for young audiences. After producing my character designs, I've started to apply colour to them. I think that the primary colour scheme works as children find bold colours more eye-catching. For the next stages, I'm still going to continue to create more character designs so that I can develop them even further. Also, I'm going to continue to produce more designs so I create more collectables. As I've designed characters based on the benefits of eating dark chocolate, Veronica advised m...

Illustration & Application- Paige Maddox

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